Have you ever wondered why some websites appear on the first page of Google while others don’t? That’s the power of SEO The Search Engine Optimization.

When I first started learning digital marketing, SEO felt complicated. But once I understood how it actually works, I realized it’s not about tricking Google, it’s about making your content useful and discoverable. So, here’s my simple, beginner-friendly guide to understanding SEO explained in a way that’s easy to apply to your own website or brand. What Exactly Is SEO? Let me clarify, SEO is the process of improving your website so it shows up when people search for topics related to your business. For example, if someone searches “best graphic designer in India” SEO helps your site appear in those results. It’s about making sure of your content matches what people are searching for, your website loads fast and looks great on all device and search engines understand what your page is about. SEO helps your ideal audience find you naturally.

3 Core Types of SEO You Should Know:

1. On Page SEO

Everything inside your website keywords, headings, content, images, and links.

Example: Using the keyword “digital marketing portfolio” in your blog title or meta description. 

2. Off Page SEO

What happens outside your website; like backlinks, social shares, and mentions.

Example: Someone linking to your blog post on their own site (that’s SEO gold!).

3. Technical SEO

The behind the scenes stuff site speed, mobile-friendliness, and clean structure.

Example: Making sure your site loads quickly and works smoothly on phones.

Why SEO Matters for You?

Whether you’re a designer, marketer, or small business owner , SEO helps you:

• Build credibility and trust

• Get consistent traffic without paying for ads

• Grow your brand visibility over time

Paid ads stop when the budget ends but SEO keeps working long-term.

My Simple SEO Formula

Here’s what I personally follow for my website:

1. Choose the right keyword What would you search to find your service?

2. Write valuable content Teach, share, or inspire.

3. Use clear structure Headings (H1, H2, H3), short paragraphs, and visuals.

4. Add alt text to images : Describe your images for search engines.

5. Optimize page speed ,Compress images and use light layouts.

Consistency is more powerful than complexity.

  When writing blogs or designing pages, always ask: “If I were searching for this, would I click my link?” That mindset will automatically make your SEO stronger because it focuses on people, not just algorithms. SEO isn’t a one time fix it’s a long term strategy that grows with you. The more you create, update, and optimize, the more visible you become. So, whether it’s your portfolio site or your client’s project, always remember that good design attracts attention, but SEO keeps it.